Creating a stand for a campaign denouncing the misleading use of such concepts as “healthy”, “natural”, “homemade” etc., in advertizing industrialized food products. Violating the law or taking advantage of a legal gap, this extremely widespread practice affects consumers as well as producers of truly healthy, natural and homemade foods.

Subject : misleading advertising in the food industry

Client : VSF · Justicia Alimentaria Global

Stand for fairs :