For this campaing we started from an investigation that collected cases of very positive African initiatives to face the 3 chronic diseases of the continent: War, Famine and AIDS. The objective was to show a very different Africa from the black and hopeless image that comes to us through the media.
Campaing’s components: Small travelling exhibition, videos, artwork, didactic guide, game for schools.
Cliente: Red Cross
Video Sinopsis : When we hear about Africa, the first images that go through our head are of war, famine, AIDS and poverty: the images that media transmit us daily. But Africa also has a vitality and courage that does not reach our eyes. The video lets us see how Africans seek their own solutions through imagination and creativity.